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Sunita Nemaphuki, a pioneer in creating awareness among Nepalese Farmers, has never been deterred by the hardships of life. Being the daughter of the school principal, she was always expected to excel in her academics. Though her physical health created a lot of hindrances in her life, she passed her SLC with flying colors. Even though she always had a passion to work in Media and Mass communication, her father wanted her to pursue a prestigious career in the society- like teaching.

Shattered by one of the family incidents, her father discontinued supporting her after she completed her schooling. “I am still afraid to talk to my dad”, Sunita shared in one of the experience sharing sessions, “Breakfast at Biruwa”. She was invited as the featured guest of the session to talk about women in entrepreneurship.

Sunita left her home to follow her passion of choosing media as a career. She worked in local and national FM stations and advertising agencies. She used to manage her pocket money by selling a magazine called “The Business Time” in her college. She also didn’t hesitate to run a coffee and a net phone shop during her young age.

Despite having a celebrity friend, Sunita was never attracted to the fantasy world. She pursued Masters of Journalism and Mass Communication through a scholarship of NORAD at Dhaka University. After getting back to Nepal, she accepted the marriage proposal of Mr. Damber Khanal and got married to him. He had supported her from the very beginning, and was always there by her side during her life struggles.

As Damber was conducting a research on agriculture in Nepal, he found out that the farmers lack the information about new agricultural techniques and technologies. He suggested and encouraged Sunita to work on empowering those farmers by providing information through media. Thus, she started “Krishak-ra-Prabidhi” magazine three years back. “Krishak-ra-Prabidhi” is an informative monthly national level magazine for farmers, which has above 3000 subscribers till date.

Today, “Krishak-ra-Prabhidhi” is a renowned magazine among Nepalese farmers. But Sunita did not stop utilizing her entrepreneurial mind and thus initiated R & D Green Mart a retail farm store around Kathmandu valley. She invested around Rs 2,50,000 collected from her marriage ceremony’s blessing for this venture. Now the venture has 12 outlets and she has recently started R & D Farms at leased land on Bhaisepati, Kavre in order to supply green vegetables to the customers. The retail farm outlet venture has supported various farmers by providing fair price to their products too.

Further, she established “Krishi-Uddhyamsala” with the aim of expanding the agricultural base in Nepal by providing business consultation and incubation facilities to farmers.She is also a part time lecturer in CJMC college where she teaches Journalism and Mass Communication. Sunita shared with us, “My father is proud of me today as I have managed to pursue my own passion and fulfill his dream too. I think this has made me a successful human being and a proud daughter.”


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