helping you understand your market, helping you capitalize on business opportunities
Why is market research necessary?
Without proper understanding of the market, entrepreneurs and managers are shooting arrows in the dark with their critical business decisions. To improve your product or service you need to understand the problem that your customer is facing and what your competitor is doing to cater to those problems. To continuously stay ahead your competition, you need to understand how your market is evolving. Without proper market research and the right marketing strategy, entrepreneurs and managers will lack the information to make these critical business decisions.
What does market research provide?
Market Research and Marketing Strategy service is external evaluation tool designed to help entrepreneurs scan their business environment by helping them gather information regarding market and assess opportunities to improve their brand image and increase market share. It is a process of generating insights of the market and consumer through a combination of primary and secondary research. The goal of this service is to help businesses build a marketing strategy based on actionable business intelligence.
How does Biruwa conduct market research?
We meet with you for an in-depth understanding of the problem being faced and finalize the scope, scale, and type of research to be conducted.
We create a blueprint of the research that will be conducted, including sampling design, nature of research, research tools to be used, etc.
We collect data through primary and/or secondary sources through various research tools (questionnaire, web-based searches, interviews, etc.).
We use computer-based statistical platforms like MS Excel and SPSS to perform data analysis and present our findings in the form of tables, graphs, or charts (as applicable).
We provide you with innovative and actionable strategies so that you can begin working on solving your business problems effectively.
Finally, we prepare a detailed report documenting all stages of our research along with our findings and recommendations.
What does Market Research & Assessment cover?
- Target market research
- Industry overview
- Consumer needs assessment
- Competitor analysis
- Value chain assessment
- Market feasibility
- Value proposition development
- Key factors for success
- Strategic roadmap
- Sales and marketing strategy
- Branding strategy
- Growth strategy